VEZ APC Member

The global hot drinks market continues to thrive as consumers worldwide embrace beverages that provide comfort, energy, and wellness benefits. Hot drinks—primarily tea, coffee, and hot chocolate—have been cultural staples for centuries, offering not just warmth but also social and emotional connections.

Coffee remains the dominant segment, driven by rising café culture, premiumization, and demand for specialty brews. Consumers are increasingly exploring single-origin, organic, and sustainably sourced varieties. Tea follows closely, supported by its perceived health benefits, diverse flavors, and growing popularity among younger demographics. Herbal and functional teas enriched with antioxidants and vitamins are gaining traction as part of the broader health and wellness movement.